About us.....Sharing the Vanilla Love

Founded in 1998 by husband and wife team Anita and Abhi Vadhir, Vanilla grew from the ambition to give women the confidence and freedom to wear trend-led outfits at affordable prices.
Fast forward 22 years.
As we move into a different way of life in 2020, this is the next chapter, a new era & Vanilla part 2.
Louise has taken the Vanilla reigns! With over 20 years styling & fashion experience, she will bring a new vibe to VHQ and create the Vanilla ethos virtually.
A typical day at Vanilla involves everything from online styling sessions, to photoshoots of the latest looks & trends, buying trips in the UK and abroad. We want to share these stories with you as we grow our Vanilla community through the love of fashion. 
An online boutique that creates looks for you and to help you create a wardrobe that really works for you, let's wear what we love, feel good and look amazing every day.