About us.....Sharing the Vanilla Love

Vanilla was founded in 1998 & relaunched in 2020.
Meet Lou.
After working in the fashion industry for over 22 years, from shop floor stylist, commercial & editorial stylist, Norwich Fashion Week Co-Founder, buyer and merchandiser it was time to take the scary leap to re-launch Vanilla in September 2020.

Something that has always excited me is finding authentic makers and independent labels; discovering their stories, knowing how they produce and celebrating their product. Ultimately, I knew I wanted to use my experience but do something I’m excited about and support brands that are too good not be shared!

Celebrating joyous dressing, wearing what you love, ageless style, buying better, wearing more. With my aim being that each piece means something very special to someone.